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yellow is the new red

    I am not the world’s expert on fashion but it seems that red has been popular all through spring and summer. I first came across the surge in popularity of red last year when a journalist contacted...

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why I don’t like the colour wheel

There are many reasons why I don’t like colour wheels of the type shown below: The first reason is because it perpetuates the myth that the subtractive primaries are red, yellow and blue whereas the...

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Where is colour mixing?

Imagine that we have three projection lamps at the back of a hall – one has a red filter and so produces a beam of red light, and the other two use filters to produce green and blue beams. We project...

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eyes change colour?

I didn’t realise how sophisticated reindeers are. It turns out they have two layers of fur to help them keep warm, are able to shrink the pads on their hooves to give then better grip, and can detect...

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What colour is your office?

I just saw an interesting article by Kim Lachance Shandrow about how the colour of your office can affect productivity. The article refers to a paper (2007) in Color Research and Application (CRA) by...

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bed bugs may like red and black sheets

The work that has been done has been done in petri dishes in lab however and further studies are needed to see if certain coloured sheets could be effective bug deterrents. For more see here.

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People don’t trust cyclists who wear yellow

According to a study this month people distrust cyclists who wear yellow. This is not the case for other sports such as motocross and sprint running – just cycling. The study was carried out by French...

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Has technology for Harry Potter’s Daily Prophet just arrived?

I believe that print as we know it is dead. I know that there are some arguing that print is having a resurgence – just as there are those who think that vinyl is on the way back for music – but...

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changing button colour increased conversion

It seems that only recently companies are carrying out what is known as split testing or A/B testing. Put two designs of a web site out and see which does best. Recently one company did just that. They...

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Why yellow and blue don’t make green

[and why we should stop teaching it in schools] You will find images like the one above, that show that red, yellow and blue are the primaries and that yellow and blue make green. Sometimes this is...

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